Adeel Najmi, Chief Science Officer and Senior Fellow at JDA Software, posted a guest blog on the Supply Chain Insights blog. An excerpt from the full blog is shown below.
As we approach this year’s Supply Chain Insights Summit, once again, Lora Cecere has asked me to share my thoughts about what supply chains of the future might look like. I believe that three fundamental paradigm shifts are already underway that will shape future supply chains: a shift to personalization, the rise of intelligent processes, and an emerging adaptable approach to managing uncertainty. Read my guest blog here and then let me know what you think. I believe these three paradigm shifts will fundamentally change not only the questions we ask but also how we arrive the answers related to supply chain planning and execution decisions. I would love to learn what you think. Do you see these trends as well? What other important trends are you seeing from your vantage point? I look forward to engaging discussions at the conference.
The pivot from “demand driven” to the customer
To-date, the entire supply chain has been orchestrated to service “demand” while keeping inventory and logistics costs down. In another blog post, I have discussed how the digital consumer has changed everything. In the next decade, the focus will shift from the forecasting product consumption to anticipating customer needs, catering to personal preferences and engaging customers through unique paths to purchase. Offers will be co-created with the customer and the supply chain will be configured dynamically to fulfill these personalized orders. Today, any discussion of “last mile” is more about logistics and delivery. As digital convergences with physical, it is not hard to imagine that products will be personalized, or even manufactured entirely, very close to the customer. Managing these “selfie supply chains” will require a fundamentally different approach where information flow is optimized together with product flow.