Retail Industry Leaders Discuss the Value of Assortment Planning – Part II

During a Super-Session at JDA’s FOCUS 2014 in Las Vegas, five leading retail executives discussed how assortment planning is critical to addressing the challenges posed by today’s empowered consumers. This panel, which I was privileged to moderate, included: Linda Canada, SVP of merchandise planning, allocation & operations, DSW Michael McAbee, strategy officer and VP of…

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Rethinking Category Management from Strategy to Execution

In a world before social media, mobile apps and smart phones, retailers and manufacturers had very little visibility into shopper insights without investing in focus groups and surveys and manually gathering data. Decisions were based on intuition and whatever data they could uncover. Shift to today – manufacturers are faced with an opposite problem, where a mountain of data and consumer information is widely available from a number of sources.

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