Leveraging Weather Intelligence to Gain a Competitive Edge in Demand Planning

Social, news, weather and events, also referred to as ‘SNEW,’ ‘big data’, ‘digitization,’ whatever you want to call it, it’s here and not going anywhere anytime soon. For decades, we’ve relied primarily upon a single time-series – historical sales – to predict future sales. More advanced organizations have a systemic way of accounting for a…

Read More