Five Steps to Seamless Omni-Channel

Over the past few years, the retail market has evolved into a customer-centric model that is reshaping all areas of the industry. Customers are now relying on digital channels in ways that we’ve never seen before, completely changing the consumer shopping journey and making retailers rethink their plans for fulfillment and customer demands. The “always-on”…

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Preparing Your Supply Chain for the Omni-Channel World (Part 4): Leveraging the Technological Advantage of Cloud Self-Service

In previous blog posts (Parts 2 and 3), we explained how new fulfillment models are needed to survive in today’s omni-channel world. In this blog post, we will take a closer look at why cloud technology is the best option to grow your omni-channel supply chain capabilities. As companies have moved toward supporting an omni-channel…

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Preparing Your Supply Chain for the Omni-Channel World (Part 3): Capturing and Reacting (in Nearly Real Time) to Moments of Truth

No matter what your business model is — whether you run the largest car manufacturing company in the world or operate a commercial website on eBay — orders need to be satisfied to receive payment and remain in business. The key to operating a successful business is the profitable fulfillment of its customer orders. As…

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Store Associates Play an Important Role in Omni-Channel

An old retail adage says: “A happy employee makes for a happy customer.”  This is ever more important in today’s hyper-competitive, rapidly evolving omni-channel retail marketplace. The role of the store and store associate continues to evolve as the volume of e-commerce transactions increases and consumers demand seamless shopping experiences. Customers now want the ability…

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Emerging Markets are Leapfrogging Mature Retail Markets by Investing More in Omni-Channel

Intuitively you might think that ecommerce levels the playing field for retailers, since consumers can access ecommerce websites anywhere around the world. But in the omni-channel era, where physical and digital channels are merging, omni-channel readiness appears to be more closely linked to where retailers are on their journey to omni-channel maturity. And this often…

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Removing Omni-Channel Silos Creates Competitive Advantage

The whole point of omni-channel is for retailers to present an engaging and consistent shopping experience to customers regardless of what channel the customer is using at any given point on their path to purchase. Retailers readily understand the importance of providing these seamless shopping experiences, yet few have structured their operations to optimally support…

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