The Changing Face of Black Friday: How 2017’s Biggest Shopping Weekend Points to Retail’s Future Evolution

Don’t be too quick to despair at headlines predicting Black Friday’s demise and proclaiming that the End Times for retail are at hand. Rumors of retail’s death have been greatly exaggerated. Industry analysts expect a Black Friday weekend that reflects consumers’ changing buying habits and the impacts of promotions and tactics that reflect those realities.…

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