Meeting the Need for Personalized Shopping Experiences with Category Management

We’ve read about it, and we’ve listened to presentations about it. Localization of assortments is more than just a buzzword or trend; it is a key driver that will help you increase sales, margin and loyalty. The assortment, in today’s “me commerce” environment, has become a way to differentiate your business from the competition and…

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Introducing CatMan 2.0!

Category Management 1.0 is a 20-year-old process developed to treat each category of products as its own business unit.  It is a widely adopted industry business standard for fast moving consumer goods (FMCG) companies and retailers that continues to evolve and change. However, the customer has changed.  It is about need state…NOW!  Digital engagement, online…

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The Need for Speed in Category Management

Choice is the new reality in retail. Thanks to the evolving combination of shopping channels, including online, in-store, mobile and social, shoppers now have a wide array of product choices literally at their fingertips. This increased access to information and options has empowered shoppers. After all, who doesn’t want an exciting array of choices in…

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3 Key Complexities You Must Address in Your Supply Chain in 2014 – Part I

As part of our Expert Insight series, Supply Chain Nation recently sat down with Gordon Wade, chief executive officer and director of best practices for the Category Management Association. In Part I of our conversation with Gordon, he discuss the key markets shifts that are increasing complexity in the supply chain – and that retailers…

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The Category Management Maturity Curve: An Interview with Gordon Wade, Managing Partner and Director of Best Practices, CMA

As part of our Expert Insight series, Supply Chain Nation recently sat down with Gordon Wade, managing partner and director of best practices for the Category Management Association, to discuss the category management discipline, and in particular, the category management maturity curve as defined in CMA’s paper—Category Management Mastery: The Key to Growth! SCN: In…

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Supply Chain Innovation: What Does it Mean? Why Should I Care?

What does it mean to be innovative? The term “innovation” involves the use of a new method or technology, which results in more productive and efficient processes. When it comes to the supply chain, “innovation” means improvements in the way that products and services, information and relationships flow within the network.  Innovation when executed properly…

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Rethinking Category Management from Strategy to Execution

In a world before social media, mobile apps and smart phones, retailers and manufacturers had very little visibility into shopper insights without investing in focus groups and surveys and manually gathering data. Decisions were based on intuition and whatever data they could uncover. Shift to today – manufacturers are faced with an opposite problem, where a mountain of data and consumer information is widely available from a number of sources.

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