Spotlight on Traceability: Why Organizations are Investing in their Supply Chains to Keep Consumers Safe

The topic of inventory traceability and product recalls never gets stale. Why is that? Because new recalls are happening constantly.

Like other supply chain issues, recalls can impact a company’s brand reputation, their profitability, and ultimately customer satisfaction. But the sum total of those negative implications cannot outweigh the potential cost of one: the value of a human life.

Product recalls can involve the medicines we rely on, the food we eat, the cars we drive, and the products we trust to keep our children safe.

There is no limit to the amount of attention that government entities, vertically-based industry organizations, consumer safety groups, retailers, manufacturers and technology providers should give this issue.

To do its part, JDA provides industry perspectives and solutions aimed at improving inventory visibility and control throughout the extended supply network.

Below are some recent industry insights to help raise awareness for product traceability and what organizations are doing to keep consumers safe and at the same time, keep their supply chains running effectively.

We look forward to hearing from you on how your organization is creating improved product traceability throughout the supply chain, on retailers’ shelves, and in consumers’ hands.

Supply Chain Digest On-Demand Videocast: Exploring the Current Food Safety Environment

Summary: Videocast discussing FDA rules, best practices in recordkeeping, and technology. Featuring Jeanne Iglesias, senior director, industry affairs & collaboration, GMA, Jennifer McEntire, Ph.D., senior director, food and import safety, Leavitt Partners and Tom Kozenski, vice president, industry strategy, JDA.

Real Results Magazine: “Minimizing the Impact of Recalls

Summary: It is estimated that the average cost of a recall to food and consumer product companies is $10 million, in addition to other financial impacts and not including the incalculable human costs associated with some recalls. This article will discuss how automated traceability solutions are crucial for quickly and accurately pinpointing recalled products in the supply chain to promote consumer safety while limiting the size and financial impact of recalls.

  3 Comments   Comment

  1. Traceability is so important because standards are going to vary from country to country and a global supply chain passes through many hands. Where are the weak points?

  2. You raise a great point. As with any network-centric initiative, there will be nodes that do not comply with the standards.
    1 – There will be variations of the standards that are not supported by a specific company, which means that they will not be able to share data with the other nodes on the supply chain network without some level of modification.
    2 – There will be companies that have not embraced the standards and therefore cannot provide the necessary pallet/case LPN License Plate Numbers, or support of ASN Advanced Shipment Notification messaging.
    I think that the smaller the company, the more difficult it will be for them to comply with all of the global variations. Large Global companies should shoose their supply chain partners carefully and make sure they have a plan to be compliant globally.

  3. Alex Robertson

    Above, you note that some nodes in the supply chain will be incapable of working within or implementing the standards that a dominate player requires of its suppliers. In this event, who tales responsibility and thus absorbs costs for ensuring that each stage in the value chain is working towards traceability and invisibility? Should it be the government, who could potentially set higher qualifications for becoming a registered manufacturer, producer, etc? Or is the entity responsible that entity which initiated the upgrade, or who has the largest presence?


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