Podcast: The Challenges of Retail Pricing

Pricing would be so much easier if you had a crystal ball or a magic lamp to show you what to do. But here in the real world, technology is making it easier for retailers to get deep customer insights to guide pricing and promotions strategies.

I had the opportunity to talk to three retail industry experts about those challenges and how retailers are facing them: Kevin Sterneckert, JoAnn Martin and John Marron. In today’s industry, it’s vital to be sure you’re setting the right prices and making sure they reflect your brand’s value across all the channels you sell in. Listen to the podcast to get a fuller understanding of why pricing is a crucial consideration for retailers who want to win on customer experience and loyalty.

Click here to listen to the discussion:

 

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