JDA’s Project with SanDisk®, a Western Digital Brand, Recognized for Its Impressive Supply Chain Transformation

Supply & Demand Chain Executive recently announced its annual list of the best 100 supply chain transformations and projects that deliver bottom-line value to small, medium and large enterprises across a wide range of supply chain functions. We were pleased to see JDA — once again! — land a spot on the Supply & Demand Chain Executive 100 for 2016.

However, the list alone, only tells a part of the story. It doesn’t include the details of the supply chain transformation that occurred at SanDisk®, now a Western Digital Brand, which was the project that secured JDA’s position on the 2016 list. Here’s a behind-the-scenes look at the project:

  • Project goal: SanDisk’s goal was to operate a responsive, best-in-class supply chain for flash memory products that would achieve optimal balance between service level and inventory turns across scenarios to create a better experience for its commercial and retail partners and customers.
  • Enabling technology: SanDisk achieved exceptional business results by improving visibility and decision-making capabilities through a combination of JDA solutions: JDA Demand Manager, JDA Enterprise Architecture, JDA Inventory Optimization, JDA Supply Chain Planner, JDA Scenario Planning and JDA Factory Planner, as well as JDA Consulting Services.

Highlights from SanDisk’s supply chain transformation

SanDisk began leveraging JDA’s advanced planning solutions in 2006 to create a more responsive supply chain. As part of the project, SanDisk implemented a series of supply chain initiatives including postponement strategy, product delay, supply chain segmentation, allocation management, inventory optimization, and profit optimization.

Using JDA solutions, SanDisk was able to compute statistical forecasts and translate sell-through forecast data and actuals to sell-in, while effectively identifying optimal inventory levels and stages, and managing silicon allocation. The JDA solutions are also used to manage complex demand prioritizations; optimize supply and demand responses based on material, capacity, cost and service levels; and support re-planning multiple times per day based on demand signals and what-if scenarios. SanDisk used daily and weekly planning cycles to incrementally adapt alongside these variables, ensuring that the right amount of product is built and delivered to customers on time.

The integrated plan includes the number of units in each segment, promotional plans, how inventory is structured by channel, and how it’s planned back to supply and onto the shop floor, ultimately providing real-time visibility across SanDisk’s entire organization.

“JDA has allowed us to be more agile. Leveraging JDA’s advanced planning systems to forecast demand, we have developed a realistic supply plan that drives the integrated business planning process,” said Shiva Esturi, fellow of silicon operations strategy, Western Digital.  “Now, as a result, we can be very quick to give an answer and change direction.”

As a result, the company has achieved the following:

  • The SanDisk® supply chain capabilities are built on a combination of advanced planning systems and strong manufacturing execution, which together allow nearly two million SanDisk brand products and five thousand stock keeping units to ship each day, while delivering world-class service to both its commercial and retail customers.
  • With help from JDA, SanDisk transformed weekly, manual planning into daily, automated planning cycles that rapidly align the supply chain to changing market needs.
  • Over the course of the project with JDA and prior to its acquisition by Western Digital, SanDisk historically grew from USD $2.31 billion in annual revenues in 2006 to USD $5.56 billion in 2015 (compound annual growth rate of 9.18 percent).
  • SanDisk improved on-time delivery performance to customers by more than 10 percentage points, and consistently delivered greater than 95 percent on-time delivery performance to commit date.

“SanDisk’s supply chain capabilities were built on a combination of fundamental operations research modeling, advanced optimization planning systems and strong manufacturing execution. SanDisk’s end-to-end vertical integration and commitment to supply chain excellence have played a major role in establishing the company as a trusted leader in flash storage solutions for nearly three decades,” said Manish Bhatia, executive vice president, silicon operations, Western Digital.

It has been a privilege to work alongside a company as innovative as SanDisk and assist them on their supply chain journey.  To learn more about the SanDisk® supply chain transformation, read the case study.

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