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JDA Labs is Hosting a Special Meet-up on Gamification

On Monday, February 12 at 6pm, JDA Labs is hosting a special meet-up on studies in gameful interaction design and games user research. The featured speaker is Dr. Lennart Nacke, Director of the HCI Games Group, the Associate Director for Graduate Studies on Stratford Campus and an Associate Professor for Human-Computer Interaction and Game Design at the University of Waterloo.

Human-Computer Interaction research for interactive entertainment has grown in popularity over the last decade. Dr. Nacke will take you on a journey through his research from over the past 10 years, which has shaped how we approach gameful interaction and games user research today. In his examples of gameful interaction design, Dr. Nacke will talk about transforming non-game tasks into games with the goal to increase user motivation and retention. He will present studies and tools that help personalize those gameful experiences. Dr. Nacke will revisit studies where he collected user data to evaluate player experiences and how this informed the design of games. You will take away inspirational insights, current tools, methods and results from interaction design and user research for interactive entertainment software, systems, and services.

Get more details around the meet-up here.

About Dr. Lennart Nacke

Dr. Lennart Nacke is the Director of the HCI Games Group, the Associate Director for Graduate Studies on Stratford Campus, and an Associate Professor for Human-Computer Interaction and Game Design at the University of Waterloo. He researchers cognitive and emotional aspects of user experience in video games and interactive media with a focus on physiological evaluation and gameful design. He has authored more than 100 research publications on these topics, which have been cited more than 8,000 times. He chaired the Computer-Human Interaction (CHI) PLAY 2014 and Gamification 2013 conferences, and is currently the chair of the CHI PLAY steering committee. He was Games and Play subcommittee co-chair for CHI 2017 and CHI 2018. Check out Dr. Nacke’s book, “Game User Research,” here.

About JDA Labs

Ever wonder what the supply chain of the future will look like? What technology advancements will reshape the way we do business? We do, every day.

Looking toward the future is the job of JDA Labs, a global research and development team headquartered in Montreal, Canada. Every day, the creative thought leaders at JDA Labs are focused on delivering game-changing new products, winning patents and developing revolutionary best practices that will shape the future supply chain — and deliver incredible results for our customers. Learn more about JDA Labs here.

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