Retailers and suppliers share a mandate from their respective stakeholders – grow the business. But creating organic growth in grocery and consumer goods is increasingly challenging:
- First, competition is tough, and it’s becoming more difficult to differentiate stores and brands to consumers
- Second, customers are increasingly demanding and elusive as their shopping expectations and options continue to rise
One of the key Category Management strategies that retailers and suppliers are pursuing is localization. Companies experience sales momentum and higher customer satisfaction when they cater a selling environment to the needs and wants of local consumers.
Retailers and suppliers are well aware of the sales growth they can experience by catering their space plans to local consumers. They’re also aware that localization can require a staggering increase in the quantity of planograms required. But rarely does a company have the resources to scale their planogram volume by 40 or 50 times.
The solution is automation. Retailers and suppliers have a lot of rich data, including consumer insights, forecasts, and deep product information. Industry leaders are using automation technology to create localized planograms that not only adhere to merchandising rules and space allocations, but leverage consumer and performance data to best meet the needs of local consumers while minimizing inventory.
Even better, retailers and suppliers don’t have to wait a year to bring this planogram generation capability into their business. While there are advantages to bringing planogram generation capabilities into an organization at an enterprise level, desktop or client editions enable companies and users to quickly get started with rules-based planogram generation.
Just announced, the new JDA Planogram Generator Client (myPG) delivers the power of automated space planning capabilities of JDA Planogram Generator Enterprise for the individual user. Similar to JDA Planogram Generator Enterprise, myPG automatically creates large numbers of optimized, store-specific planograms, taking into account user-defined merchandising instructions, fixtures, assortments and performance data. With myPG, high volumes of planograms can be quickly produced and distributed, freeing planners to focus on category analysis, studying market trends and other activities that have a strategic impact.