Embracing Disruption at FOCUS 2015

As FOCUS 2015 approaches, one of the most talked-about aspects of this always exciting event is keynote speaker Erik Wahl. A globally recognized graffiti artist — as well as a best-selling business author — Erik is already generating a buzz among JDA customers. Known for the incredibly detailed, colorful paintings he creates live onstage, Erik is one of the world’s most-sought-after speakers. His real-time paintings, while unconventional, are actually a visual metaphor for his powerful message about creative thinking and true innovation.

Why is Erik Wahl the right speaker for FOCUS 2015? Let’s face it, the dramatic changes we’re witnessing in today’s business environment — from demand volatility and supply uncertainty to the challenges of omni-channel profitability — require a new, unconventional approach. To a certain extent, we need to forget what we know about traditional sales cycles, traditional customer relationships and traditional supply chain strategies. As the world around us evolves, we need to reinvent our business models and become more “disruptive” in order to distinguish ourselves from the competition.


Erik Wahl joins JDA at FOCUS 2015 as a keynote speaker.
Erik Wahl joins JDA at FOCUS 2015 as a keynote speaker.

“As the business landscape continues to change, leaders need to stay ahead of the game by fostering a steady stream of disruptive strategies and unexpected solutions to revive stagnant markets or completely reinvent the competitive dynamics of an industry,” says Erik. “Disruptive thinking requires a culture of innovative leadership which can provide the framework and motivation to generate those strategies and execute those solutions. It is an essential skill for any business leader, from a small start-up to a global corporation, with the desire to transform organizational processes and behaviors.”

While we’re conditioned to think of business success as based on data and analytics, Erik focuses on the emotion and creativity that lie at the heart of every human endeavor. He notes that customer loyalty is much harder to win in today’s complex and highly competitive environment — making a new relationship-building approach a necessity. “We need to intentionally step back and twist some of these challenges, some of these regulations, some of these game plans…and look now for new and adaptive ways to continue building emotional connections that truly are going to drive future customer loyalty,” explains Erik.

Just as Erik’s dynamic, energized keynote will challenge your historic conceptions of what a keynote address should be, we hope the entire FOCUS 2015 conference will redefine the way you think about user conferences.

This year, JDA has put together an incredibly diverse, sometimes surprising mix of speakers, sessions, breakouts, entertainment and networking events that will be informative, but also exciting and inspiring. You’ll learn about the success stories of some organizations that, through their innovation and disruptive thinking, are changing the definition of supply chain excellence every day. You’ll meet customers who are pushing the capabilities of JDA solutions to new extremes as they seek higher and higher levels of performance.

We hope you’ll join us in Orlando on April 26-29 for what promises to be the best FOCUS conference ever. Register today and prepare for a fast-paced three days of learning and networking. We hope you’ll return to your company inspired, energized and ready to add value in disruptive new ways you never could have imagined!


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