Are You Ready to Move to Consumer-Centric Categories?

Category management has evolved to become a key strategic and collaborative process between manufacturers and retailers to deliver on the shopper “need states” that drive satisfaction. In today’s digitally driven world, consumer behavior is changing constantly, and as behavior evolves, so must the ways in which retailers and brands engage with these always-on consumers. In…

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Inside the Voice of the Category Manager Survey Results: Solving the Compliance Conundrum

Today’s modern shopper has sky-high expectations when it comes to customer service and product availability, leaving retailers and manufacturers with little room for error. Getting merchandise assortments right the first time is crucial to ensuring shopper satisfaction, as well as profitability. Yet nearly 70 percent of the Voice of the Category Manager survey respondents feel…

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JDA + dunnhumby = One-stop Consumer Insights and Execution

In this new age of consumer-centricity, meeting the needs of the always-on shopper requires a new approach. Localization through automated assortment and planogram generation has become a way for companies to differentiate themselves from the competition. Data-driven insights are now becoming the norm and a way to meet consumers’ lifestyle needs. This is an important…

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Meeting the Need for Personalized Shopping Experiences with Category Management

We’ve read about it, and we’ve listened to presentations about it. Localization of assortments is more than just a buzzword or trend; it is a key driver that will help you increase sales, margin and loyalty. The assortment, in today’s “me commerce” environment, has become a way to differentiate your business from the competition and…

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CatMan 2.0…Now What?

As we start the new year, change is inevitable. We have a new President of the United States, new challenges in the world, and customers who continue to engage with us through greater use of technology. With the pace of technology innovation rapidly increasing, the process for localizing assortments, the need for consumer-centricity, and the…

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Introducing CatMan 2.0!

Category Management 1.0 is a 20-year-old process developed to treat each category of products as its own business unit.  It is a widely adopted industry business standard for fast moving consumer goods (FMCG) companies and retailers that continues to evolve and change. However, the customer has changed.  It is about need state…NOW!  Digital engagement, online…

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The Need for Speed in Category Management

Choice is the new reality in retail. Thanks to the evolving combination of shopping channels, including online, in-store, mobile and social, shoppers now have a wide array of product choices literally at their fingertips. This increased access to information and options has empowered shoppers. After all, who doesn’t want an exciting array of choices in…

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Playing the Beer Game with JDA

The following guest blog was provided by Ann Grackin, CEO, ChainLink Research. The Beer Game provides supply chain planners with the opportunity to see how Flowcasting can improve supply chain performance and increase their competitiveness in consumer markets. Playing the Game I recently had the pleasure of participating in the Beer Game hosted by DePaul…

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