Winning with Hyper-localization: How to Overcome the Challenge of Meeting Local Market Needs

Today’s blog comes from me alongside guest contributor Andy Grady-Smith, global capability director for category optimisation, dunnhumby. dunnhumby is a JDA partner working to provide companies with prescriptive, consumer-based insights to improve their merchandising strategies and decisions. Increasingly retailers are looking at ways to deliver hyper-localization of assortment for their customers. We teamed up to…

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retail store shelves

Predict What’s Next in Category Management

Ever wish you could peer into the future and see what’s coming next? To better understand what technology investments are being prioritized to reach the modern shopper, we surveyed more than 130 category management and merchandising professionals as part of this year’s Voice of the Category Manager survey. Following are some key takeaways: Understanding shopper…

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Are You Ready to Move to Consumer-Centric Categories?

Category management has evolved to become a key strategic and collaborative process between manufacturers and retailers to deliver on the shopper “need states” that drive satisfaction. In today’s digitally driven world, consumer behavior is changing constantly, and as behavior evolves, so must the ways in which retailers and brands engage with these always-on consumers. In…

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Inside the Voice of the Category Manager Survey Results: Solving the Compliance Conundrum

Today’s modern shopper has sky-high expectations when it comes to customer service and product availability, leaving retailers and manufacturers with little room for error. Getting merchandise assortments right the first time is crucial to ensuring shopper satisfaction, as well as profitability. Yet nearly 70 percent of the Voice of the Category Manager survey respondents feel…

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JDA + dunnhumby = One-stop Consumer Insights and Execution

In this new age of consumer-centricity, meeting the needs of the always-on shopper requires a new approach. Localization through automated assortment and planogram generation has become a way for companies to differentiate themselves from the competition. Data-driven insights are now becoming the norm and a way to meet consumers’ lifestyle needs. This is an important…

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Meeting the Need for Personalized Shopping Experiences with Category Management

We’ve read about it, and we’ve listened to presentations about it. Localization of assortments is more than just a buzzword or trend; it is a key driver that will help you increase sales, margin and loyalty. The assortment, in today’s “me commerce” environment, has become a way to differentiate your business from the competition and…

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