UK Grocery Industry, Retail and Replenisment

The Case of the Missing Aubergine

Earlier this summer, an aubergine shortage at a supermarket in Cheltenham, UK, captured the imagination of the Twittersphere after a ‘devastated’ local resident expressed his dismay at being greeted with an empty bay when he went to find the vegetable. A flurry of memes and tweets mourning the loss of Cheltenham’s aubergines ensued, calling for…

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