Playing the Beer Game with JDA

The following guest blog was provided by Ann Grackin, CEO, ChainLink Research. The Beer Game provides supply chain planners with the opportunity to see how Flowcasting can improve supply chain performance and increase their competitiveness in consumer markets. Playing the Game I recently had the pleasure of participating in the Beer Game hosted by DePaul…

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So You Want to Sell Direct to Consumers?

Many brand manufacturers have been selling direct to consumers for decades. But many hesitated, fearful of channel conflicts, or unsure of retail investments or results. Now, many manufacturers are casting off that way of thinking and expanding their models to sell direct. It’s not that simple to be a great retailer. Channel partners have provided…

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Omni-Channel is Not Just for Retailers

Manufacturers have lived in an Omni-channel world for some time. Direct sales, web sales, resellers, distributors, channel/customer sales to end-consumers, catalogues, trade shows, ecommerce sales, as well as servicing customers through call centers, service network partnerships and customer web self-service have been deployed for the last few decades. Omni-channel is really not a new thing…

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Your Customer is Going Omni-channel. What is the Impact of Omni-channel on the Supplier?

Ready or not, manufacturers are being pulled into the Omni-channel world by the evolving needs and strategies of the retailers they serve. As retailers explore, experiment, and implement Omni-channel, many models are emerging on how to capture customer demand (multi-channel marketing and selling) as well as how to fulfill orders. Through this process they are…

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