As sustainability becomes increasingly important to many consumers, grocery retailers are challenged with how to keep up with these modern customer demands. In the video blog below, Fab Brasca, JDA’s GVP Solutions Strategy, explains how buyer behavior can be better supported through machine learning and artificial intelligence in direct response to sustainability. From reducing carbon footprints to delivering more personalized inventory assortment based on locally sourced products and more, watch as Fab shares ways grocers can enhance their sustainability efforts while also meeting consumer expectations.
Assortments and supply chains must align with new key values and buying behavior from changing demographics. Meeting customer expectations should always remain a priority among grocers. For more insights and tips, take JDA’s Retail Self-Assessment test to benchmark your business against the best here.